This website is mainly financed by our corporate members and corporate advertisers. Since our primary mission is to promote and support human rights, nature conservation and humanitarian aid, the right and responsible thing to do is to work with highly socially responsible corporations.

The “advertising security council” refers to the organizations we consult to make sure we work with legitimately good and responsible corporations.

We execute the following steps:

  1. We start with UN Global Compact, which is a UN strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labor, environment and anti-corruption. Our corporate members are UN Global Compact members or signatories of specific UN business initiatives.
  2. Our second step is to browse the Business & Human Rights Resource Centre to read reports about our potential members’ human rights impacts worldwide–both positive and negative. This organization has become the world’s leading independent resource on businesses and human rights. We also search the International Labor Organization (ILO) website to make sure there are no major labor issues.
  3. As a third step, we then research international advocacy NGOs such as World Wide Fund For Nature (WWF), Greenpeace, Oxfam, Amnesty International and Médecins Sans Frontières (Doctors Without Borders) to make sure there are no major issues violating environmental and humanitarian ethics.
  4. We look at certifications from organizations we trust such as Fair Trade, Forest Stewardship Council (FSC) and the Rainforest Alliance. We also look at the companies that support UNICEF, Save the Children, World Food Programme and the Red Cross and Red Crescent Societies.
  5. Finally, we stay away from certain industries: weapons and military manufacturers, weapons and military suppliers, the oil and mining sectors.

We work only with sustainability leaders with proven records, corporations that are supported by most NGOs and UN agencies.

Patrick Bonneville